Promotional Codes and IRM.Net Analytics
Added: 03/04/10 KC/SS
RDP has released the
IRM Analytics & Campaign Management module, a powerful add on to the Internet
Reservation Module (required), which includes the following capabilities:
Article ID#: KINet0026
- Track all website activity (hits) to IRM.Net
- Create and track marketing campaigns and promotions
- Promotion codes automatically sent from online advertising
- Track Google pay-per-click advertising by ad
This article describes how to configure and manage promotional codes after
IRM Analytics & Campaign Management module has been purchased and
installed. For module pricing please
contact RDP sales.
Promotional Rates Enhancements
IRM.Net includes the ability to define promotional rate codes by specifying a
promo code and associated rate plan. When a guest enters a non-disabled promo
code into the IRM.Net, rates are calculated per the associated rate plan.
Analytics Module enhancements to the promotional rate feature includes the
ability to configure a Source of Business (SOB) and/or Market Code to be used on
reservations made with each promo code. In addition, start and end dates can be
configured for the promotion, as well as a promotion description to be displayed
to the guest when the promo rate is in use.
||Promotion Code to be entered by guest
|Rate Plan Code
||Associated rate plan. Rates will be calculated using this rate plan.
||If disabled, promo code will no longer be accepted
|Source of Business
||Source of Business associated with this promo code
||Market Code associated with this promo code
||Promotion available beginning this date
||Promotion ends this date
||Promotion Description to be used as the rate plan label in IRM.Net
Start and End Dates
- When neither start/end dates are specified, the promo
code is accepted provided it has not been disabled.
- When both start and end
dates are specified, the entire stay must be within the start/end dates in
order for the promo code to be accepted.
- When only a start date is specified,
the arrival date must be on or after the start date for the promo code to be
- When only an end date is specified, the departure date must be on or
before the end date for the promo code to be accepted.
Passing in Promo Code, Source of Business and/or Market Code
IRM.Net Analytics also allows the ability to pass in any or all of these
parameters on a link to the IRM.Net. This link can be from the marketing web
site or elsewhere. The values are passed in as query parameters to the
||Specify promotion code to be used in calculating rates
||Specify source of business code to be used on reservation. Pass in SubRecord value from CD table
||Specify market code to be used on reservation. Pass in SubRecord value from CF table
If a source of business and/or market code is passed in AND the guest enters
a promo code which is configured with a source of business/market code - the
value(s) from the promo code configuration will be used.
Source of Business and Market Code Defaults
When a source of business (SOB)/market code is not indicated by the chosen promo code or passed in
as a query parameter, the settings configured on the IRM.Net/Configuration
Reservations tab are used.
When configured to hide the "How did you find
us?" question, the SOB for new guests is the 'New Guest Default SOB'
When configured to show the "How did you find us?"
question, the source of business for new guests will be that chosen in the
drop-down by the guest.
In either case the SOB of existing
guests is configured for the "Existing Guest Default SOB" setting.
The market code for new guests are taken from the "New Guest/Market