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CD Table - Source of Business

Added 12/26/02 - Article ID#: K000127

Overview

Source of business codes are a critical part of a property’s successful marketing campaign.  By tracking how a guest discovered the property, marketing efforts can be easily tracked.  RDP recommends specific source of business codes, such as “Add in Resort Living (1/1 - 3/1/97)” as opposed to “Magazine Ads”.  The detailed description allows the property to track the usefulness of each ad, as opposed to the usefulness of an advertising medium.  If the property’s Director of Sales only knows that 25% of guests discovered the property through “Magazines” and the property advertises in 25 periodicals, it is impossible to know which magazine ads were successful. 

Source of business codes are defined in table CD, accessed through option 090 on the System Manager menu.  After choosing option “U” - “Update Table Records”, the system prompts for a table number.  Here, enter table number “CD” and define sub-records equal to source of business codes.  A sample listing follows:

 

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